The people who decidewhat Michigan smokesare in one room.
Buyers, growers, license-holders, the brands you already know — one night, one floor. Sponsors don't attend this room. They host it.
Title, headline, and activation partners — 2023, 2024, 2025.
Stills from Frost & Fire Fest by Foretta Films. Motion from a recent Michigan Matt night.
Step inside the roomlive music, the whole industry, one night
A night with Michigan Matt.
Four rooms. One a quarter. The industry plans the year around them.
Frost & Fire
January 30, 2026The kickoff — smaller and intimate by design, the room where the year's first deals get cut.
Here's exactly what each tier puts in the room.
Presenting Sponsor
$15,000As neededPremier Sponsor
$7,500Up to 15Supporting Sponsor
$2,500+Hard limit · 6Affiliate Sponsor
$1,250Hard limit · 4Presenting Sponsor
$15,000As needed- Exclusive branding rights✓
- Logo on banners✓
- Logo on every social post✓
- Social shoutouts✓
- Booth / table on the floorPrime booth
- Brand reel30 sec
- Full promotional page✓
- Vendor-entrance access–
- TicketsAs needed
Premier Sponsor
$7,500Up to 15- Exclusive branding rights–
- Logo on banners✓
- Logo on every social post–
- Social shoutouts✓
- Booth / table on the floor10×10 booth
- Brand reel10–15 sec
- Full promotional page–
- Vendor-entrance access✓
- TicketsUp to 15
Supporting Sponsor
$2,500+Hard limit · 6- Exclusive branding rights–
- Logo on banners✓
- Logo on every social post–
- Social shoutouts✓
- Booth / table on the floor6' table
- Brand reel–
- Full promotional page–
- Vendor-entrance access✓
- Tickets6
Affiliate Sponsor
$1,250Hard limit · 4- Exclusive branding rights–
- Logo on banners✓
- Logo on every social post–
- Social shoutouts✓
- Booth / table on the floor–
- Brand reel–
- Full promotional page–
- Vendor-entrance access✓
- Tickets4
Additional tickets at any tier: $25 each.
The questions you're actually asking — starting with the one you're really asking.
We send a written recap deck to every sponsor inside two weeks of the event. It includes total reach, attendee profile, sponsor-mention press hits, social impression baseline, on-site activation foot traffic, and direct lead capture (where applicable). Most renewing partners attribute multiple booked accounts to a single event within 90 days.
Naming-rights co-branding (“[Brand] presents [Event Name]”), top placement on all signage, paid media, and earned media, a 40×40 activation footprint, custom programming inclusion (panel slot, awards co-branding, or product drop), full pre + post content package, and right of first refusal on the same event the following year. Capped at one Title partner per event.
Yes — and most of our renewing partners are on multi-event deals. A three-event package across our 2026 flagships unlocks meaningful savings against single-event rates and includes carry-over inventory if a tier is sold out at one event. We’ll structure terms during your discovery call.
We don’t take sponsorships from delta-8 distributors selling outside the licensed market, MLM-structure CBD brands, or brands explicitly competitive with a Title partner already locked. We also pass on brands that want walking-tour exposure without a meaningful activation — the room reads through that quickly and it costs the partnership.
Discovery call within five business days of inquiry. Tier and inventory confirmation typically within two weeks. Title and Headline contracts run 4–6 weeks of structuring. Featured and Community tiers can move faster — usually two weeks from first contact to signed agreement. Earlier inquiries get the better activation slots.
Tell us about your brand.
Three short steps, read by a human within one business day. We reply with current tier inventory, the right event for you, and a calendar link — or point you to a partner event if we're not the fit.
- 01The fit
- 02The brand
- 03The hand-off